A quarter century ago, the typical motorcycle rider was a male under 25 who would take off on his motorcycle to find freedom out on the open road. Today, 9 of 10 owners are still male, but they tend to be older, more upscale and carry their spouses as passengers, according to the Motorcycle Industry Council (widely regarded as the powersport industry’s most comprehensive resource on motorcycle ownership, usage, demographics and trends).
Motorcycling has found its way into the fabric of American culture with two-wheeling getting past old stereotypes and gaining acceptance and traction as a great form of transportation and recreation. “The motorcycling demographic is widening from baby boomers who are coming back to bikes, to Generation Y Americans into adventure sports, entire families, and growing numbers of women who ride, “MIC President Tim Buche said. “Motorcycles of all makes, and even apparel and accessories are more fashionable than ever. We used to have to look hard to find positive motorcycle imagery in pop culture.
Motorcycling has found its way into the fabric of American culture with two-wheeling getting past old stereotypes and gaining acceptance and traction as a great form of transportation and recreation. “The motorcycling demographic is widening from baby boomers who are coming back to bikes, to Generation Y Americans into adventure sports, entire families, and growing numbers of women who ride, “MIC President Tim Buche said. “Motorcycles of all makes, and even apparel and accessories are more fashionable than ever. We used to have to look hard to find positive motorcycle imagery in pop culture.
Now you see bikes everywhere, spicing up advertisements for a wide range of major industries, in fashion layouts, in runway shows, in store windows, in art museums, in the form of toys at the local department store, and with many celebrities, CEOs and folks from all walks of life.”
Motorcycle riders are more likely than average to crave excitement and enjoy showing off, according to Mediamark Research, Inc. Today’s typical bike owner is more educated and can better afford motorcycling as a recreation than his predecessor. They often seek a ‘reason to ride’ participation in motorcycle rallies, bike “nights”, and events for charity.
Just as Hard Rock is a culture and not just a name…Motorcycling is a lifestyle and not just a two-wheeled form of transportation. Hard Rock’s “Love All, Serve All” reminder to love one another and live for the moment epitomizes the passion of most motorcycle enthusiasts. Riding is the core of the lifestyle which also encapsulates rock’n roll, charity and a genuine brotherhood.
Motorcycle riders are more likely than average to crave excitement and enjoy showing off, according to Mediamark Research, Inc. Today’s typical bike owner is more educated and can better afford motorcycling as a recreation than his predecessor. They often seek a ‘reason to ride’ participation in motorcycle rallies, bike “nights”, and events for charity.
Just as Hard Rock is a culture and not just a name…Motorcycling is a lifestyle and not just a two-wheeled form of transportation. Hard Rock’s “Love All, Serve All” reminder to love one another and live for the moment epitomizes the passion of most motorcycle enthusiasts. Riding is the core of the lifestyle which also encapsulates rock’n roll, charity and a genuine brotherhood.