OUR MISSION
A unique, authentic, new Hard Rock experience that bridges the gap between music enthusiasts and
motorcyclists in the true Hard Rock style.
Motorcycle Ride and Concert tour/series featuring performers that share a passion for music and motorcycles, benefiting charity.
The promotion targets motorcycle enthusiasts and music-lovers alike
and is highlighted with the Rock Ride lead by a celebrity Grand Marshall (s) at each city. Festivities include a headline concert, sponsor displays, Seminole Hard Rock Roadhouse attractions, such as stunt riders, motorcycle shows, Hard Rock models, Hard Rock merchandise, concert promotions and more.
Hard Rock’s “Rock Ride” will celebrate motorcycling and rock’n roll in true Hard Rock style and showcase participating Hard Rock Hotels, Casinos, Hard Rock Lives and Hard Rock Cafes’.
Participation
Marketed to owners of all the manufacturers of motorcycles, V-Twin and metric, Rock Rides would embrace riders of all types of motorcycles from cruisers, to custom choppers, to sport bikes in the adage of Hard Rock’s Love All-Serve All motto. Of course the festivities would be open to everyone, not just the two-wheeled community.
Merchandise
Motorcycle riders are avid collectors of event apparel and merchandise. It is estimated that the average motorcycle rally-attendee purchases an average of 2.5 tee shirts. The Hard Rock Roadhouse could sell such merchandise at its locations as well as the Rock Rides.
Seminole Hard Rock Roadhouse
Highly recognized at popular motorcycle rallies, the Seminole Hard Rock Roadhouse would be a cornerstone of the Rock Ride festivities featuring celebrity rides and builders and a photography exhibit by famed motorcycle photographer, Michael Lichter. Seminole Hard Rock Roadhouse rally locations would further promote the Hard Rock Rides, sweepstakes, merchandise sales, etc.
Meet & Greet Bike Nights
At each location, an exclusive Bike Night – Meet & Greet VIP event would be hosted by the participating Hard Rock venue. This event(s) would showcase the Hard Rock motorcycles and Rock Ride registration. A VIP Meet & Greet could be held on the eve of the Rock Ride providing a grand opportunity for sponsors, media and as a fund-raising opportunity.
Rock Ride Hard Rock Motorcycles
Two motorcycles would be built and custom-painted for the promotion, one for a sweepstakes Grand Prize and the other for auction. Bothe would be signed by various celebrities and made available to Hard Rock Hotels, Casinos, or Café’s as point-of –promotion of the upcoming Rock Ride at their location.
In addition, consumers would have the chance to win prizes and trips to future Rock Rides. Consumers could enter on-line, at each of the Rock Rides leading up to the year’s finale’.
Celebrity Builders
Many custom builders have achieved celebritism over the past years from the immense popularity of motorcycling via media, television shows, movies and events. These particular builders possess rock’n roll-like status in the motorcycle world with fans of all ages. In coordination with the Roadhouse,
Rock Ride would feature some of these celebrity builders as hosts of the Rides. (These individuals also have a tremendous, cult-like following in the European and Asian markets as well.)
Philanthropy
Philanthropy would be an integral part of the promotion as each Rock Ride event would benefit a worthwhile charity through proceeds from Rock Ride registration fees and Rock Ride auctions.
Sponsors
The potential partnership of many companies eager for other avenues of exposure and co-branding to this market exists. Many of these companies are already active sponsors or vendors at motorcycle events in search of turn-key opportunities to reach this consumer.
Media
The outreach of the promotion could reach vast media including and featured in the motorcycle community in print, websites, and cable shows as well as lifestyle, business, national tabloids and local coverage eager to cover new and unique promotions involving celebrities, motorcycles, and unique events for charity with such a recognized brand name.